Simply put, Google has become the new “yellow pages.” When you compare their market-dominating 72.11% of all Internet searches to their nearest competitor, Yahoo, with an unremarkable 14.57% of Internet searches, the case is made that every local business should concentrate all their Internet marketing efforts on Google and Google alone. […]

What is the purpose of your website? Is it merely a glorified brochure on-line that's all about you or is it a benefit driven message designed to attract and convert prospects into loyal customers? Here are some free website optimization tips and tools you can use right now. […]

The premise of the excellent book, "Who Moved My Cheese" reveals a simple parable -- Two rats and an "a-mazing" way to deal with change. This is a must read for anyone still stuck in the 20th century, marketing paradigm. Whether we like it or not, the future is here and change is accelerating at breakneck speed. […]